How to cite:

sudarmiatin, subhan E S (2022), The Influence Of Product Quality and Price On Interest To Buy Dompu

Special Honey At Ikm Mart,Jurnal Syntax Transformation, 3(3).

https://doi.org/10.46799/jst.v3i3.530

E-ISSN:

2721-2769

Published by:

Ridwan Institute

Jurnal Syntax Transformation

Vol. 3 No. 3 Maret, 2022

p-ISSN: 2721-3854 e-ISSN: 2721-2769

Sosial Sains

THE INFLUENCE OF PRODUCT QUALITY AND PRICE ON INTEREST TO BUY

DOMPU SPECIAL HONEY AT IKM MART

Ega Saiful Subhan1, Sudarmiatin2

Universitas Negeri Malang Jawa Timur, Indonesia

Email: egar.saif[email protected], su[email protected]

INFO ARTIKEL

ABSTRAK

Diterima

5 Maret 2022

Direvisi

9 Oktober 2021

Disetujui

12 Oktober 2021

ABSTRACT

This research is a quantitative research with a case study on the Dompu

community. With the aim of knowing the effect of product quality and

price on interest in buying honey. The variables studied were Product

Quality (X1 ), Price (X2 ) and Purchase Interest (Y). This study uses a

sample of 60 respondents with sampling using accidental sampling

method. The method used in this research is Multiple Linear Regression

Analysis. This study aims to: (1) find out how much product quality

affects buying interest; (2) find out how much the price has an effect on

buying interest; (3) how much product quality and price together

influence buying interest. This research method is a quantitative

research. The sampling technique used was accidental sampling, and

the number of samples used was 60 respondents. The data collection

technique is primary data or data taken directly from respondents

through questionnaires. The analysis technique uses multiple linear

regression. The independent variables in this study are product quality

and price, while the dependent variable is buying interest. The results

show that: (1) Product quality affects buying interest with a

contribution of 1.152 or 11.52%, (2) Price affects buying interest with

a contribution of 1.112 or 11.12%, and (3) quality of information and

trust consumers are jointly influential with a contribution of 10.53%.

Kata Kunci:

Kualitas Produk,

Harga, Minat Beli

Keyword:

Product Quality,

Price, Buying

Interest

Pendahuluan

In this era of globalization, business

competition is inevitable. Marketers who

will sell their products in goods and services

must meet what their consumers need and

want to provide better value than their

competitors. Marketers must try to

influence consumers in every way to be

willing to buy the products they offer, even

those who initially do not want to buy.

Because in principle, consumers who refuse

today will not necessarily refuse the next

day. As a result, competition arises in

offering quality products at prices that can

compete in the market.

Based on the increasing level of

people's lives, the people's need for goods

will also increase. This influences their

behaviour in choosing the goods they will

buy or consider the most appropriate and

can meet their needs and desires. Quality

products at competitive prices are the main

key in winning the competition, which will

be able to provide a higher satisfaction

value to consumers. Consumers now have

demands for a much greater and more

diverse value because they are faced with

various choices in the form of goods and

Ega Saiful Subhan, Sudarmiatin

490 Jurnal Syntax Transformation, Vol. 3 No. 3, Maret 2022

services that they can buy. In this case, a

smart company will try to fully understand

the consumer's decision-making process

and their experiences in learning, choosing,

and even using the product. There is

consumer buying interest among the

alternative processes and decision making

(purchase intention).

Quality must be measured from the

consumer's point of view of the quality of

the product itself so that consumer tastes

here are very influential. So managing the

quality of a product must follow the

intended use by consumers. In this case,

what is important is to maintain the

consistency of product output at the level of

quality desired and expected by consumers.

Product quality is the ability of a product to

perform its function. These capabilities

include durability, reliability, precision

production, ease of operation and repair,

and valuable attributes of the product as a

whole.

With the increasing number of

producers involved in meeting consumer

needs and desires, every company must be

careful in setting prices. Price determines

the company's continuity because the price

is the foundation of whether or not the

product or item is sold. Thus, prices are only

set competitively, between business people

or others may not use mutually detrimental

methods. So quality and price are important

choice variables for consumers, so the price

of a product greatly determines its quality.

Business or economic activity is an

activity in business to meet individual

needs, both in production, consumption,

and distribution, to obtain profits.

In Dompu Regency, the number of

industrial business units and workers

absorbed by formal and non-formal

industries in 2016 has increased. Small and

medium industries recorded at the

Department of Trade and Industry of

Dompu Regency in 2016 were 2724

industries, and in 2018 this increased to

3,227 industries, both formal and informal

industries. This increase in the number of

industries is also accompanied by an

increase in the absorption of industrial

workers in the household handicraft

industry, industrial chemicals and materials

building, metal industry, food industry and

clothing and leather industry. This can be

seen in table 1 of the data on the number of

industries and workers in the Dompu

Regency below.

Tabel 1

Data Jumlah Industri dan Tenaga Kerja di Kabupaten Dompu

Klasifikasi

Industri

Jumlah Industri dan Tenaga Kerja

Jumlah Perusahaan

Tenaga kerja Laki-laki

Tenaga Kerja Perempuan

Total Tenaga Kerja

2016

2017

2018

2016

2017

2018

2016

2017

2018

2016

2017

2018

industri

kerajinan RT

dan umum

128

137

141

1075

1166

797

866

1872

2032

industri

kimia dan

bahan

bangunan

1010

1054

1083

1964

2130

323

350

2287

2480

industri

logam

310

321

422

544

590

76

82

620

672

industri

pangan

1055

1322

1263

1114

1208

1218

1514

1642

1659

2628

2850

2877

industri

sandang dan

kulit

221

292

318

541

587

698

757

767

1239

1344

1354

The Influence Of Product Quality and Price On Interest To Buy Dompu Special Honey At Ikm

Mart

Jurnal Syntax Transformation, Vol. 3 No. 3, Maret 2022 491

Sumber: Dompukab.go.id

The number of small and medium

industries that have sprung up in Dompu

Regency is IKM Mart Dompu, which

originally came from the Department of

Industry and Trade of Dompu Regency and

in 2017 was inaugurated directly by the

Regent of Dompu.

One of the business fields in Dompu

Regency is IKM Mart (Micro Small

Industry), an outlet owned by the Industry

and Cooperative Department of Dompu

Regency, West Nusa Tenggara (NTB) which

is used to accommodate various local

products produced by the existing

community. In Dompu district. IKM Mart

has 40 products in its outlets, ranging from

Dompu culinary specialities, traditional

crafts, wild horse milk, coffee, cashew nuts,

corn juice, and Dompu honey.

One of the products that are the focus

of research by researchers is honey. The

following will describe the various types of

typical Dompu honey products which are

marketed by IKM Mart as follows:

Table 2

Types of Honey Products at IKM Mart

No

Types of products

Unit/Volume

Price

1

African Honey

500 ml

Rp. 135.000

2

Honey Princess Paieche

500 ml

Rp. 130.000

3

Honey Reza Bee

500 ml

Rp. 130.000

4

Dompu Original Honey

500 ml

Rp. 80.000

Source: IKM Mart Dompu

IKM Mart sells Dompu honey as a

souvenir from the Regency. Dompu, where

honey is a natural substance that has a

sweet taste produced by bees from nectar or

flower juice or liquid derived from living

plant parts collected, converted and bound

with certain compounds by bees and then

stored in a hexagonal-shaped hive.

(Maharani, Permanasari, & Rohayati, 2018).

There are various health benefits of

honey. In addition to increasing stamina, the

sweet liquid produced by bees is efficacious

in maintaining body immunity, relieving

coughs, maintaining heart health and much

more. Based on the description of the

background above, the researcher is

interested in conducting research with the

title "The Effect of Product Quality and

Price on Interest in Buying Dompu Typical

Honey at IKM Mart".

Method

The location in this study is IKM

Mart Dompu, the purpose of this study was

to see the effect of product quality and price

on the Interest in buying Dompu honey.

The methodology in this study uses a

descriptive quantitative approach, with the

research population being people who have

purchased honey products at IKM Mart

Dompu. To take the sample, the researcher

uses an accidental sampling technique, with

every community that has ever purchased a

honey product will be used as a sample. The

total sample found in this study amounted

to 60 respondents with a distribution of 34

women and 26 men.

Results and Discussion

A. Research Results

The research presents the results of

data collection and analysis that has been

obtained and then discussed. In order to

obtain data, the researcher collaborated with

the IKM Mart Dompu manager in helping to

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392 Jurnal Syntax Transformation, Vol. 3 No. 3, Maret 2022

provide questionnaires to every consumer

who made a purchase of honey at the IKM

Mart Dompu store; each questionnaire had

14 statements for the dependent Variable (Y

buying Interest). Has 5 statements for the

independent variable (X1) product quality

has 5 statements. For the independent

Variable (X2), the price has 4 statements.

The score used to calculate the value

of each statement is "strongly agree" (SS)

gets a score of 5 "Agree" (S) gets a score of

4 ", Neutral" (N) gets a score of 3,

"Disagree" (TS) gets a score of 2 and

"Strongly Disagree" (STS) got a score of 1.

The questionnaire was distributed for 1

month by giving it directly to consumers

who bought Dompu's special honey

products at IKM Mart Dompu. Next, the

characteristics of respondents, including

gender, age, consumers of specific honey

products, will be explained. dompu at IKM

Mart Dompu. Descriptive data will describe

the average score regarding product quality,

price and buying Interest. While the

quantitative variables on product quality and

buying interest include instrument tests

(validity and reliability), classical

assumption tests (normality,

multicollinearity, heteroscedasticity), data

analysis tests (multiple linear regression)

and hypothesis testing (f test, T-test)

1. Characteristics of Respondents

The analysis in this respondent is 60

consumers of typical Dompu honey at IKM

Mart who visited only 1 time. This study

analyzed data regarding gender and age.

1) Distribution of Data by Gender

Table 3

Characteristics of Respondents Based on Gender

Based on the table above,

respondents are typical of Dompu honey at

IKM Mart. Namely, the male and female

sexes have close to the same results.

Women are as many as 34 people, while the

male respondents are 26 people.

1. Distribution of Data by Age

Table 4

Characteristics of Respondents Based on Age

Based on the table above, it can

be seen that the largest proportion is

consumers aged 25-30 years, which

are 27 people with a percentage of

45%. It can be concluded that

consumers of typical Dompu honey at

IKM Mart.

2) Descriptive Analysis

Gender

Valid

Frekuensi

Presentase

Man

26

43,3

Woman

34

56,7

Total

60

100,0

Gender

Valid

Frekuensi

Presentase

25-30

27

45,0

31-35

10

16,7

36-40

14

23,3

41-45

9

15,0

Total

60

100,0

The Influence Of Product Quality and Price On Interest To Buy Dompu Special Honey At Ikm

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Jurnal Syntax Transformation, Vol. 3 No. 3, Maret 2022 393

Descriptive analysis was

conducted to determine the

average score of respondents'

answers for each aspect of

product quality, price, and

buying interest variables. The

method of testing the average

score is done using MS. Excel

Table 5

Data Scale Table

The questionnaire on the

interval scale table uses a scale of 1-

5, and scale 1 shows consumer

perceptions of product quality, price

and buying. Interest in Dompu

Honey at IKM Mart is very bad. In

contrast, scale 5 shows consumer

perceptions of Dompu's typical

Honey products at IKM Mart are

very good.

1. Product Quality

Table 6

Average Score of Dompu's Honey Product Quality Variables at IKM Mart

Statistics

Based on the table above, the

average score of consumer

perceptions of the quality of specific

Dompu honey products at IKM Mart

Dompu is 20.65. The mean

determined by the product quality

variable is in a good category.

1. 1. Price

Table 7

Average Score of Dompu Honey Price Variables at IKM Mart

Statistics

Y

X2

X1

Valid

60

N

Missing

0

Mean

20.37

16.03

20.65

Information

Symbol

Skor

Strongly agree

SS

5

Agree

S

4

Neutral

N

3

Do not agree

TS

2

Strongly Disagree

STS

1

Y

X2

X1

N

Valid

60

Missing

0

Mean

20.37

16.03

20.65

Std. Deviation

1.484

1.518

1.665

Variance

2.202

2.304

2.774

Range

5

6

8

Minimum

18

13

17

Maximum

23

19

25

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394 Jurnal Syntax Transformation, Vol. 3 No. 3, Maret 2022

Std. Deviation

1.484

1.518

1.665

Variance

2.202

2.304

2.774

Range

5

6

8

Minimum

18

13

17

Maximum

23

19

25

Based on the table above, the

average score of consumer

perceptions of the price of typical

Dompu honey at IKM Mart is 16.03,

so the mean specified in the price

variable is categorized as good.

1. Buying Interest

Table 8

Average Score of Interest in Buying Honey from Dompu at IKM Mart

Statistics

Based on the table above, the

average score of consumer

perceptions to buy specific Dompu

honey products at IKM Mart is

currently 20.37, so the mean

determined in buying Interest is in a

good category.

1. Test Instrument

In the study, a computer

calculation program was used to test

the instruments obtained during the

study. All questionnaires were

tabulated using the Excel 2016

program and then analyzed using the

SPSS

2.1

program.

1) Validity Test

The validity test used in

this study is to use the Pearson

product-moment correlation

technique. It is said to be valid if

the test results are found to be r

arithmetic r table. This testing is

done by using data from 60

respondents. It is known that N=

60 and = 5%, then r count (5%,

60-2) = 000

Table 9

Summary of Validity Test

Product quality

Y

X2

X1

N

Valid

60

Missing

0

Mean

20.37

16.03

20.65

Std. Deviation

1.484

1.518

1.665

Variance

2.202

2.304

2.774

Range

5

6

8

Minimum

18

13

17

Maximum

23

19

25

Indikator

Butter

r Hitung

R Tabel

Keterangan

X1.1

1

0,676

0,2542

Valid

X1.2

2

0,687

0,2542

Valid

X1.3

3

0,715

0,2542

Valid

X1.4

4

0,806

0,2542

Valid

X1.5

5

0,809

0,2542

Valid

The Influence Of Product Quality and Price On Interest To Buy Dompu Special Honey At Ikm

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Jurnal Syntax Transformation, Vol. 3 No. 3, Maret 2022 395

Based on table v, all product

quality items in the instrument. The

research is valid because the r count

is greater than the r table = 0.2542

Table 10

Price validity test summary price validity test summary

Based on table 10, all price items in

the research instrument are declared valid because the r count is greater

than r table = 0.2542

Table 11

Summary of Buying Interest Validity Test

Based on table 11, all price

items in the research instrument are

declared valid because the r count is

greater than r table = 0.254

Therefore, the analysis of the

validity of the table can be

concluded that all instruments are

declared valid because all the values

of the items are more than 0.254.

1) Reliability Test

The reliability test used in this

study is the Cronbach Alpha

analysis technique by looking at

the Reliability Statistics using

the SPSS 21.0 program. This test

uses data from 60 respondents.

A variable is reliable if it gives a

Cronbach Alpha value of 0.60

Table 12

Product quality reliability results, price and buying interestProduct quality

reliability results, price and buying interest

Based on table 12, it can be

concluded that the instrument

variable product quality, price and

buying interest are said to be good or

reliable because Cronbach's

negligent value of product quality,

price and buying Interest is 0.60.

1. Multiple Regression Analysis

Multiple linear regression is used

to influence one or more independent

variables and dependent variables.

Indikator

Item

r Hitung

R Tabel

Keterangan

X2.1

1

0,764

0,2542

Valid

X2.2

2

0,810

0,2542

Valid

X2.3

3

0,707

0,2542

Valid

X2.4

4

0,760

0,2542

Valid

Indikator

Item

r Hitung

R Tabel

Keterangan

Y1

1

0,709

0,2542

Valid

Y2

2

0,824

0,2542

Valid

Y3

3

0,540

0,2542

Valid

Y4

4

0,549

0,2542

Valid

Y5

5

0,823

0,2542

Valid

Reliability Test

Cronbach’ Alpha

N of Item

Product quality

0,792

5

Price

0,759

4

Buying Interest

0,729

5

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396 Jurnal Syntax Transformation, Vol. 3 No. 3, Maret 2022

The analytical model was used to

determine product quality, price and

consumer buying interest in typical

Dompu honey at IKM Mart. The

results of multiple linear regression

analysis in this study are presented in

the table below:

Table 13

Multiple linear regression test

Coefficientsa

Model

Unstandardized

Coefficients

Standardized

Coefficients

t

Sig.

B

Std.

Error

Beta

(Constant)

15.221

3.553

4.284

.000

1

X1

.137

.119

.153

1.152

.254

X2

.145

.130

.148

1.112

.271

a. Dependent Variable: Y

Based on the data

processing results using SPSS, we

obtained a constant value of

15.221, product quality coefficient

0.137, price coefficient 0.145.

Then the regression equation can

be formulated as follows:

Y=15,221+0,137+0,145

1. Classical Assumption Test

1. Normality Test

Normality test aims to determine

whether or not a data distribution is

normal. Normal or not, the data

distribution is done by looking at the

significant value in the table

Kolmogorov-Smirnov. If the

significance value is greater than

0.05 (sig 0.05), the data is normally

distributed. The normality test is in

the following table:

Table 14

Uji Normalitas

One-Sample Kolmogorov-Smirnov Test

Unstandardized Residual

N

60

Mean

.0000000

Normal Parametersa,b

Std.

Deviation

1.45731616

Absolute

.134

Most Extreme

Differences

Positive

.134

Negative

-.079

Kolmogorov-Smirnov Z

1.037

Asymp. Sig. (2-tailed)

.233

a. Test distribution is Normal.

b. Calculated from data.

The Influence Of Product Quality and Price On Interest To Buy Dompu Special Honey At Ikm

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Jurnal Syntax Transformation, Vol. 3 No. 3, Maret 2022 397

Based on the table above

seen from the value of sig. On the

Kolmogorov-Smirnov section, it is

0.233 0.05. So the variables in this

study are normally distributed.

1. Multicollinearity Test

The multicollinearity test

determines the relationship

between the independent variables

(independent) in the regression

model. If there is multicollinearity,

the collinear independent variables

can be eliminated. A good

regression model should not

correlate with the independent

variables. The statistic in this test

is to determine the

multicollinearity disorder where

the marketing mix in the regression

model does not have a perfect

relationship between the variables

(multicollinearity) because VIF <

10 and tolerance > 0.1. The

multicollinearity test is in the table

below:

Table 15

Uji Multikolinieritas Coefficientsa

Model

Unstandardized

Coefficients

Standar

di zed

Coeffici

e

nts

T

Sig.

Collinearity Statistics

B

Std. Error

Beta

Tolera nce

VIF

(Constant)

15.221

3.553

4.284

.000

1

Kualitas

produk

.137

.119

.153

1.152

.254

.953

1.049

Harga

.145

.130

.148

1.112

.271

.953

1.049

a. Dependent Variable: minat beli

Based on the table above, it

is known that the VIF value for the

product quality variable is 1.049

and the tolerance value is 0.953,

and for the price variable, it is

known that the VIF value is 1.049

and the tolerance value is 0.953. So

it can be seen that the VIF of each

Variable is < 10.00, and the

tolerance for each Variable is >

0.10. Thus, it can be concluded that

there is no symptom of

multicollinearity among the

independent variables.

1. Heteroscedasticity Test

The heteroscedasticity test aims

to show that the variance of the

variables is not the same for all

observations. A variable is said to

have no heteroscedasticity if the

significant number is > 0.05 and

seen from the scatter plots, if the

points on the scatter plots spread

randomly, either at the top of the

zero or the bottom of the zero from

the variable axis or the Y-axis. It is

said that there is no

heteroscedasticity. The results of

the heteroscedasticity test can be

seen in the scatter-plots image as

follows:

Ega Saiful Subhan, Sudarmiatin

398 Jurnal Syntax Transformation, Vol. 3 No. 3, Maret 2022

Based on scatterplots From

the above it can be seen that the

points spread randomly, not having a

certain pattern. So that the residual

does not occur heteroscedasticity, it

can be used to predict consumer

buying interest, based on the

independent variables, namely

product quality and price.

1. Simultaneous Test F

1. F test

F test is used for

determine whether there is an

effect between product quality

and price together on consumer

buying interest. If the

calculated F value is greater

than the F table value, then the

alternative hypothesis which

states that all independent

variables simultaneously has a

significant effect on the

dependent variable.

Table 16

F . Test Results

ANOVAa

Model

Sum of

Squares

Df

Mean

Square

F

Sig.

Regression

4.631

2

2.315

1.053

.355b

1

Residual

125.302

57

2.198

Total

129.933

59

a. Dependent Variable: minat beli

b. Predictors: (Constant), harga , kualitas produk

The Influence Of Product Quality and Price On Interest To Buy Dompu Special Honey At Ikm

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Jurnal Syntax Transformation, Vol. 3 No. 3, Maret 2022 399

Based on the table above, the

ANOVA table for the F test results

can be seen that the Fount value is

1.053 > Fable (2.09) with a

probability level of 0.355

(significant <0.05), it can be

concluded that H0 is rejected. Ha is

accepted, meaning that the product

quality and price variables are joint -

Equally affect buying Interest.

1. Test t

The t-test was conducted to

determine the significant effect

between the independent variable

product quality (X1) and the price

variable (X2) with the dependent

variable buying interest (Y). If t

count at sig 0.05, then H0 is rejected,

and Ha is accepted

Table 17

t-test results

Coefficientsa

Model

Unstandardized

Coefficients

Standardized

Coefficients

T

Sig.

B

Std. Error

Beta

1

(Constant

)

15.221

3.553

4.284

.000

X1

.137

.119

.153

1.152

.254

X2

.145

.130

.148

1.112

.271

a. Dependent Variable: Y

Based on the table above, the t-

test table used in the study can be

concluded as follows:

a. The calculated t value for the

product quality variable is

1.152 while the t table value is

1.67022, a significance of 0.254

> 0.05, meaning that for this

comparison, H0 is accepted and

Ha is rejected, it can be stated

that product quality has no

positive effect on buying

Interest.

b. The calculated t value for the

price variable is 1.112 while the

t table value is 1.67022, a

significance of 0.271 <0.05,

meaning that for this

comparison, H0 is rejected and

Ha is accepted, it can be stated

that the price has a positive

effect on buying Interest.

1. Coefficient of Determination Test

(R2) The determinant coefficient

essentially measures how far the

model's ability to explain the

dependent Variable is. The coefficient

of determination (R2) from the results

of multiple linear regression shows

how much the dependent Variable

(buying interest) is influenced by the

independent variables (product

quality and price). The results of the

coefficient test (R2) can be seen in the

table.

Table 18

Determinant Test Results R2

Model Summary

Model

R

R Square

Adjusted R

Square

Std. Error of

the Estimate

1

.189a

.036

.002

1.48266

a. Predictors: (Constant), X2, X1

Ega Saiful Subhan, Sudarmiatin

400 Jurnal Syntax Transformation, Vol. 3 No. 3, Maret 2022

The calculation results

based on the table above show that

the determinant coefficient (R2)

obtained is 0.036. This means that

the product quality influences 0.36%

of respondents' buying interest, and

99.64% of prices are influenced by

other variables not examined in this

study.

B. Discussion

This study aims to determine 1)

the effect of product quality on buying

Interest in Khad Dompu honey at IKM

Mart. 2) the effect of price on buying

Interest in Dompu typical honey at IKM

Mart. 3) the combined effect of product

quality and price on buying Interest in

Dompu honey at IKM Mart. It can be

seen that the characteristics of the

respondents in this study were the

majority of women with a proportion of

56.7% and men at 43.3%. The authors

stated that most respondents are female

because women are more consumptive

than men. Women are more careful in

comparing products in any form, such

as beverage products. Women are more

likely to compare the taste felt like

typical dump honey.

Based on the age characteristics

of the respondents in this study, the

majority were aged 25-30 years, with a

proportion of 45.0%. The author argues

that respondents aged 25-30 because

researchers are easier to communicate

in conveying explanations about the

research. At the age of 25-30 years, they

buy more honey for their own needs and

for their families, whose prices can be

reached by that age group.

Table 19

Data scale

Statistics

Y

X2

X1

Valid

60

N

Missing

0

Mean

20.37

16.03

20.65

Std. Deviation

1.484

1.518

1.665

Variance

2.202

2.304

2.774

Range

5

6

8

Minimum

18

13

17

Maximum

23

19

25

From the results of descriptive

analysis of product quality variables

in table 4.16, it has an average score

of 20.65, which is included in the

category of good product quality,

meaning that consumers think that

the typical Dompu honey is at IKM

Mart has good quality. It can be

interpreted that all people can reach

the price, and the price that has been

determined in the store can compete

with other stores that sell similar

products.

The Influence Of Product Quality and Price On Interest To Buy Dompu Special Honey At Ikm

Mart

Jurnal Syntax Transformation, Vol. 3 No. 3, Maret 2022 401

Tabel 20

Skala Data

Statistics

Y

X2

X1

N

Valid

60

Missing

0

Mean

20.37

16.03

20.65

Std. Deviation

1.484

1.518

1.665

Variance

2.202

2.304

2.774

Range

5

6

8

Minimum

18

13

17

Maximum

23

19

25

From the results of the

descriptive analysis of the buying

interest variable in table 20, which

has an average score of 20.37, which

is included in the good variable

category, it can be interpreted that

consumers who are very positive

about dumping honey products at

IKM mart and feel satisfied with the

product.

Suppose you look at the

average score of each statement item

on the product quality variable. In

that case, it is 20.65, so it is included

in the good category, which means

that the quality of the product from

Dompu honey at IKM Mart is

guaranteed, the honey produced has

a user time limit or is expired at IKM

Mart. In producing dumps honey,

Dump has maintained the durability

of the product, which has been

produced and trusted by consumers.

I feel that the packaging of

Dompu's typical honey products at

IKM Mart is not easily damaged

because the quality of the packaging

is maintained in the packaging to

avoid product leakage.

When viewed from the

average score on the price variable,

it has an average score of 16.03,

which is included in the good

category, which means that the price

of typical Dompu honey products

produced by various places is

deposited at the IKM Mart Dompu

store. I feel that the price of typical

Dompu honey at IKM Mart is very

affordable and can be bought by all

people. Dompu's speciality honey is

of good quality so that consumers

can buy and enjoy Dompu's

speciality honey at IKM Mart. The

stability of the price of Dompu

typical honey is maintained. It is still

good even though there is an

increase in the price of typical

Dompu honey products because raw

materials from honey bees are

sometimes difficult to obtain.

When viewed from the

average score of statements on the

buying interest variable, which has

an average score of 1.484, which is

included in the good category, it can

be interpreted that consumers are

very positive about dump honey

products at IKM mart and are

satisfied with dumps honey

products. It can be interpreted that

consumers have the desire and desire

to buy honey.

Based on the data processing

through the F test, the variables of

Ega Saiful Subhan, Sudarmiatin

402 Jurnal Syntax Transformation, Vol. 3 No. 3, Maret 2022

product quality and price together

affect consumer buying interest

which can be seen in the F test table,

namely F count 1.053 > 2.09. The

results of this study were conducted

The author determines that product

quality and price together affect the

Interest in the bell, this shows that

the quality of the product is

guaranteed quality and quality, in

terms of prices that are affordable for

all people, prices are stable and able

to compete with other shops so that

influence consumers to buy the

product,

The results of the partial

hypothesis test show that the quality

of the product (X1) is 1.152 at 0.254

> 0.05, then H0 is rejected, meaning

that the quality of the product (X1)

does not affect buying Interest. The

calculated t value for the price (X2)

is 1.112 at a significance of 0.271 >

0.05, then H0 is rejected, meaning

that the price (X2) does not affect

buying Interest.

The quality of the product

does not affect buying Interest,

according to the author, from the

results of the research above, this

occurs because the packaging of

specific Dompu honey products is

almost the same from all gift shops,

for example, judging by the size of

the juice, the packaging is in mini

shapes, bottles and others. Judging

from the colour of the honey and

judging by the taste, all honey

produced from other places is made

using a mixture of honey sweeteners

so that the honey tastes the same in

other shops. This causes product

quality to have no significant effect

on consumer buying interest.

Prices affect buying Interest

because prices have not been able to

be reached by all groups, so prices

can inhibit consumer purchases

because the price of typical Dompu

honey at IKM marts is quite high

compared to other places.

Conclusion

It is suspected that the quality of the

product partially has a significant effect on

the Interest in buying dumps honey at IKM

MART. It is suspected that simultaneously

has a significant effect on the Interest in

buying typical Dompu honey at IKM

MART.

The f test shows that product quality

(X1) price (X2) affects buying Interest. This

can be produced by the calculated f of 1.053

with a significant number (p-value) 0.355

<0.05. It can be concluded that H0 is rejected

and Ha is accepted.

The first hypothesis t-test based on

regression analysis said no influence

between product quality variables on buying

Interest. The calculated t value for the price

variable is 1.112 while the t table value is

1.67022, a significance of 0.271 <0.05,

meaning that for this comparison, H0 is

rejected and Ha is accepted, it can be stated

that the price has a positive effect on buying

Interest.

The calculation results based on the

table above show that the determinant

coefficient (R2) obtained is 0.036. This

means that 0.36% of respondents' buying

interest is influenced by product quality, and

99.64% of the price is influenced by other

variables not examined. The calculation

results based on the table above show that

the determinant coefficient (R2) obtained is

0.036. This means that 0.36% of

respondents' buying interest is influenced by

product quality, and 99.64% of the price is

influenced by other variables not examined

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