Persepsi Traveller Surabaya Terhadap Iklan Tiket.com Versi “Jalan -Jalan Itu Gak Pake Tapi”

Authors

DOI:

https://doi.org/10.46799/jst.v1i8.134

Keywords:

Persepsi; iklan tiket.com

Abstract

penelitian ini dilakukan bertujuan untuk mengetahui persepsi yang diterima oleh traveller Surabaya terhadap iklan Tiket.com versi “jalan-jalan gak pake tapiâ€. Metode yang digunakan oleh peneliti dalam penelitian ini yaitu deskriptif kualitatif  yang digunakan untuk menggambarkan suatu fenomena tertentu secara terperinci. Sehingga peneliti dapat mengetahui hasil dari penelitian yang telah dilakukan. Teori yang digunakan pada penelitian ini yakni teori analisis resepsi audience dengan menggunakan teknik pengumpulan data yaitu wawancara. Hasil penelitian ini menunjukan bahwa dari lima informan yang digunakan, terdapat empat informan yang masuk kedalam kategori dominant hegemonic dan satu informan masuk kedalam negotiated reading. Dan tidak ada yang tergolong dalam opposittional reading.

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Published

2020-10-23

Issue

Vol. 1 No. 08 (2020): Jurnal Syntax Transformation

Section

Articles

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