Pengaruh Social Media Influencer terhadap Minat Beli Konsumen Di Media Sosial
DOI:
https://doi.org/10.46799/jst.v3i4.550Keywords:
Purchase Intention;, social media;, influence;, Advertising disclosure;, trustworthiness; expertise;Abstract
This study aims to determine and analyze the effect of advertising disclosure on source trust in social media, identify and analyze the effect of advertising disclosure on source expertise on social media, identify and analyze the effect of advertising disclosure on consumer buying intentions on social media, identify and analyze the influence of source trust. on consumer purchase intentions on social media, and knowing and analyzing the influence of source expertise on consumers' purchase intentions on social media. The sample taken is some of the active users of social media. The number of samples in this study is a minimum of 170 active users of social media. Test method and data analysis using SEM-AMOS. The results of this study indicate that advertising disclosure has a significant positive effect on trustworthiness, advertising disclosure has a significant positive effect on expertise, advertising disclosure has a significant positive effect on purchase intention, trustworthiness has a significant positive effect on purchase intention, and expertise has a significant positive effect on purchase intention.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International (CC-BY-SA). that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
