Pengaruh Digital Food Influencer Terhadap Minat Beli

Authors

  • Aldila Anggraini Fakultas Ekonomi, Bisnis dan Ilmu Sosial Universitas Matana, Tangerang, Banten, Indonesia
  • Mi Hwa Fakultas Ekonomi, Bisnis dan Ilmu Sosial Universitas Matana, Tangerang, Banten, Indonesia

DOI:

https://doi.org/10.46799/jst.v3i7.578

Keywords:

Food influencer, youtube, minat beli

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh digital food influencer (X) terhadap minat beli (Y). pada penelitian ini digunakan metode penelitian kualitatif dengan pendekatan deskriptif. Populasi dalam penelitian adalah konsumen kuline yang menjadi potensial dalam ulasan kuliner dari food influencer. Adapun teknik pengumpulan data untuk menunjang penelitian ini menggunakan studi literatur yang dikumpulkan melalui jurnal, buku, dan internet. Hasil dari lima penelititan yang telah penulis teliti menyatakan bahwa food Influencer mempengaruhi minat beli

Downloads

Download data is not yet available.

Downloads

Published

2022-07-19

Issue

Vol. 3 No. 07 (2022): Jurnal Syntax Transformation

Section

Articles

License

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International.

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International (CC-BY-SA). that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.