Pengaruh Brand Ambassador Terhadap Brand Image Perusahaan E-Commerce

Authors

  • Anggi Angelita Universitas Matana, Tangerang, Banten, Indonesia
  • Dery Junior Universitas Matana, Tangerang, Banten, Indonesia
  • Yudhistira Tanaga Sutedjo Universitas Matana, Tangerang, Banten, Indonesia
  • M. Rachman Mulyandi Universitas Matana, Tangerang, Banten, Indonesia

DOI:

https://doi.org/10.46799/jst.v3i7.579

Keywords:

Brand ambassador, brand image, E-Commerce profesionalisme

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh brand ambassador terhadap brand image E-Commerce (Y). penelitian ini menggunakan metode kualitatif pendekatan deskriptif. Populasi penelitian ini ialah para pengguna aplikasi E-Commerce dan juga penggemar di Indonesia. Teknik pengumpulan data menggunakan studi literatur yang berasal dari jurnal dan juga internet. Hasil dari penelitian ini yang berdasarkan dari lima penelitian yang telah peneliti teliti menyatakan bahwa brand ambassador mempengaruhi brand image perusahaan e-commerce

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Published

2022-07-15

Issue

Vol. 3 No. 07 (2022): Jurnal Syntax Transformation

Section

Articles

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